From sourcing to shelf, we deliver excellence.
20 years of supplier network and chain optimisation
to deliver the best rates on food and non-food products.
Two decades of experience & supplier network

Two decades of experience & supplier network
Joinco is an international sourcing and trading company founded in 2005 as a spin-off from the Jerónimo Martins Group. We provide retailers with turnkey solutions, including supplier sourcing, import and export services, category and brand management, and branding and packaging design solutions.
Our team is a combination of experienced and young professionals with diverse backgrounds and a distinctly commercial spirit, who travel on a permanent basis to the most important factories and trade fairs worldwide. With two decades of expertise, a global presence, and knowledge of market trends, we continuously improve to offer the best quality-assured solutions.
of Joinco
to Colombia.
Vision & Values
“Built on trust, driven by quality and inspired by innovation: our success is defined by the value we bring to our partners every day.”

Sourcing & Logistics

In this fast-moving world, there’s one thing we know: connections are built through trust and loyalty. And we have spent the last twenty years building a strong, reliable network of over 800 contacts across the globe who can respond to all kinds of food and non-food requests.
When we say that we source and deliver according to your business needs, we are applying our expertise in the market, brand management, quality assurance, logistics and design services, while maintaining open communication to ensure transparency and efficiency.
Import & Export

While our main concern is to improve the cost efficiency of the entire supply chain and reduce your time-to-market, our import and export policies guarantee that the products you select meet quality standards and comply with the regulatory requirements of the destination country.
Thanks to our decades of experience and our physical presence near major supply hubs, we have the negotiating power needed to achieve the best possible outcomes for our customers.


Category & Brand Management

We are committed to working closely with our clients to curate product ranges, ensuring they offer the right combination of quality, innovation, and market relevance. Our category management team is always up to date with the latest trends, consumer preferences and market insights. This expertise allows us to effectively position your brands, build a steady portfolio and enhance customer satisfaction.
Marketing & Design
and success.

And if you are looking to establish a brand from scratch or need help with packaging in line with an existing brand book, our marketing and design team is eager to showcase their skills and creativity.
At Joinconcept, we develop robust brand identities, distinctive graphic designs and custom marketing strategies that will add value to your products and engage your consumers.
